Rising Market For AI Influencers Have Gone Wild

AI Influencers Have Gone Wild Lil Miquela (@lilmiquela) is an AI Influencer on Instagram with 2.6 Million followers. Yes! You heard it right, A person who is not even a human have this type of massive following in real world on social media. While us humans are really struggling to get attention on social media. So, with the numbers above you can imagine the rise in market for the AI influencers. We know that the influencing in the today’s world holds immense power, and have huge potential. Then, lets explore what are these AI Influencers? How big is this market? And can you be an influencer without showing your face and earn a good living online?  

What is a Social Media Influencer?

To understand the market and to go even further first we have to understand what actually online influencers are? Social media influencers are people online who have a large audience who trusts their opinions. They often talk about specific topics and can convince their followers to try things they recommend. And they make money from those recommendations if peoples buy those services or whatever products you are recommending to them. In the influencer marketing space, building a strong following and gaining the trust of your audience are crucial for success. These factors can significantly impact your earning potential on social media. The larger and more engaged your following, and the deeper the trust you’ve established, the greater your potential for generating income.

Types Of Influencers

There are several types of influencers online differentiated by the number of following they have.

Nano Influencers

These influencers have the smallest follower count, typically ranging from 1,000 to 10,000. Despite their limited reach, nano-influencers often have the highest engagement rates due to their close-knit communities and strong relationships with their followers. They can be valuable for brands targeting a very specific audience.

Micro Influencers

Furthermore, having between 10,000 and 100,000 followers, micro-influencers often possess a highly engaged community. This authenticity, coupled with their expertise within their niche, makes them effective for building trust and driving conversions.

Mid-Tier Influencers

Mid-tier influencers are like the “sweet spot” of the influencer world. They have a decent following (100,000-500,000) and are both relatable and engaging, making them a good choice for brands seeking a balance between reach and cost.

Macro Influencer

With follower counts ranging from 500,000 to 1 million, macro-influencers still have a large audience but tend to have a more specific niche. They offer a good balance between reach and engagement, making them a popular choice for brands.

Mega Influencer

Mega-influencers are social media giants with massive followings, typically exceeding 1 million to 5 million. Often celebrities or established figures, they boast high reach but potentially lower engagement due to their large audience size.


These are the peoples those are well known for a specific field like acting, sports, music, etc. Having following above 5 million. Which make them good choice for brands for their awareness among peoples. They carefully choose brands that align with their image and audience.

Here are some of the famous human influencers and their monthly expected incomes so you can understand the market and scope.

Influencers Income Per Branded Post

Based on these numbers, you can gain a glimpse into the market and understand why some people might aspire to become an influencer.

And it’s not even just about earning more money, with this kind of large following you became an idol for peoples. With this number of large followings, it becomes easy for a person to spread a word and make an impact.

Top AI Influencers

So, like the other above humans there is now something new in the market. In which you don’t have to show your face to be an influencer on social media. There are too many channels and to many Instagram accounts that are not showing their faces and making thousands of dollars out of internet with the help of Artificial Intelligence (AI). Here are some of the AI accounts on Instagram:

AI Influencers Income Per Branded Post

All of these are earning this amount of money per post think, calculate what is the total if they post only one post per week. And that’s not it they also get deals from brands and do collaborations which also pays, well amount of money.

How to be an Influencer?

First thing you need to know is becoming a social media influencer is not easy it requires dedication, creativity, and a strategic approach. Here’s a roadmap to guide you:

1. Find your niche:

Identify a topic or area you’re passionate and knowledgeable about. This could be anything from fashion and travel to gaming and fitness.

2. Choose your platform:

Different platforms cater to different content styles and audiences. Research which platform aligns best with your niche and target audience. Popular options include Instagram, TikTok, YouTube, and Twitter.

3. Craft your brand identity:

Develop a consistent visual style and voice that reflects your unique personality and brand. This includes your profile picture, bio, and the overall aesthetic of your content.

4. Create high-quality content:

Focus on creating valuable and engaging content that resonates with your audience. Experiment with different formats like photos, videos, stories, and live streams. Maintain high production quality, whether it’s stunning visuals, informative captions, or engaging storytelling.

5. Be consistent and patient:

Building a following takes time and effort. Regularly post content according to your chosen schedule and be patient with your growth. Consistency is key to keeping your audience engaged.

6. Engage with your audience:

Respond to comments, answer questions, and participate in discussions. This fosters a sense of community and encourages interaction, strengthening the bond with your followers.

7. Stay informed and adaptable:

Keep up with the latest trends and platform updates. Be willing to adapt your content strategy to match evolving algorithms and audience preferences.

8. Collaborate with others:

Partner with other influencers in your niche or complementary areas. This can expand your reach and introduce you to new audiences.

9. Be transparent and ethical:

If you collaborate with brands or promote products, clearly disclose these partnerships. Maintain transparency and authenticity to build trust with your audience.

10. Track your progress:

Analyze your content performance using platform insights. This helps you understand what resonates with your audience and allows you to refine your strategy for continuous improvement.

By following these steps and constantly learning and adapting, you can increase your chances of building a loyal following and establishing yourself as a credible voice in your chosen space.

Common Mistakes to Avoid as an Influencer

As a beginner you should not make these common mistakes. If you do these mistakes it may lead to loss of followers and you may even get strikes on your account. So be aware:

  1. Stealing Content
  2. Failing to disclose Sponsored content
  3. Using bot to get followers
  4. Being inconsistent in posting content regularly
  5. Violating rules of the social platform on allowed content
  6. Failing to credit other creators

Indeed, Influencer marketing is like a good investment for brands. They spend a $1 on influencer, and get $5.78 back in return. That’s why most marketers believe it’s a great way to advertise.

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